SCALP Suara Cerita Analisis Lensa Politik Malaysia

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Election finance lens

Campaign spend ROI estimator for Malaysian parties

Estimate how campaign spend might translate into votes and seats by setting an average spend per contested seat, then comparing cost per vote, cost per won seat, win rate, and seats won per RM1 million.

Open live ROI estimator See vote ranking context

What the ROI view means

This is an analytical model, not an official campaign finance audit. SCALP multiplies contested seats by the spend assumption you enter, then compares that estimate with votes and seats won.

  • Cost per vote is estimated spend divided by total votes.
  • Cost per won seat is estimated spend divided by seats won.
  • Seats won per RM1 million helps compare parties that contested different numbers of seats.
  • Parties with zero won seats have no cost per won seat because there is no winning seat to divide by.